33023 copies sold...
The Exact System That Took a Band From Zero to 10,127 Tickets in London & 338 Million Streams - In Under 2 Years
And How Independent Artists Are Using These Same Principles to Build Sustainable Music Careers in 2026...
Just $7.60 for Digital Processing
I'VE BEEN THERE AND I'VE DONE IT
I'm not a musician.
I've never written a song, never stood on a stage, never had a record deal.
I'm a baker's son from a council estate who left his family's business in September 2008 with one idea that everyone told him was insane.
I wanted to change the music industry.
Not from the inside - because the inside was the problem.
I'd spent years studying how the business actually worked, collaborating with major record labels, managers, agents, and promoters.
What I found was ugly.
The music industry was a machine - dark, unethical, and unfair - designed to chew up artists, exploit their creativity, and prioritise profit over people.
The same system that tells you to release music, chase playlists, grow your following, and hope for the best?
That system isn't broken.
It's working exactly as intended.
It keeps artists dependent, desperate, and disposable.
I decided to build something different.
A model that put the artist in control - of their audience, their revenue, and their career.
Everyone told me it couldn't be done.
So I proved them wrong.
I took that blueprint and tested it on one of the toughest genres in music - alternative rock - with a band who had nothing.
No fans.
No connections.
No safety net.
What happened next became the proof that changed everything.
That photo above?
Every person in that room found the band because of the system I built.
Not a label's marketing budget.
Not a playlist algorithm.
Not a lucky break.
A system.
Six weeks after releasing their first song, we'd sold out three shows.
Three months later, the 1,100 capacity Electric Ballroom.
Three months after that, the 2,500 capacity Forum - every fan singing every word.
That's when BBC Radio 1's Head of Music personally showed up, saw what was happening, and playlisted every single we released from that point on.
Then this happened:
In a timespan of just two years, starting at zero with not a single fan in place we:
Played to a crowd of 10,127 in London.
Racked up 338,787,218 million streams on Spotify and 100s of millions across Apple Music / YouTube Music / Amazon Music.
Sold 86,746 tickets across the United Kingdom.
Sold 61,359 physical albums, across both vinyl and CD.
Secured media placements on major radio stations like BBC Radio 1.
Secured synchronization placements in major global advertising campaigns.
No major label.
No industry favours.
No precedent for what we'd just done.
The major labels - with their billion-dollar budgets and decades of infrastructure - hadn't achieved this with a debut alternative rock band.
We did it in under two years, starting with nothing.
What the industry's biggest players said about what we built:
Lyor Cohen, YouTube's Global Head of Music
"The Baker, as I call Carl, is someone who is not 'stuck on stupid' by legacy practices, but instead thinks in ways that work today. Direct-to-consumer is his passion; The Baker is undeterred in helping The Hunna find and cultivate their voice and fans."
Christian Tattersfield, founder of Good Solider and former CEO of Warner Music UK
"Carl is an original thinker and a force of nature. It’s been a great experience partnering with him on the incredible rise of The Hunna."
Dan Chalmers, director of YouTube Music for EMEA
"Carl is smart, savvy and knows how to make calculated risks that play to his advantage; a music industry pioneer in the truest sense."
None of this was luck.
Every ticket, every stream, every sold-out show was the result of a system I designed from scratch.
A process I've now codified into what I call the ArtistOS: Success Pathway.
The music industry didn't thank me for it.
What I'd built was a direct threat to the people who profit from keeping artists dependent - the labels, the gatekeepers, the middlemen who'd been running the same playbook for fifty years.
At the end of 2018, my time working with the band was done.
But here's what happened next.
I took the exact methodology I'd used to build The Hunna and applied it to building my own brand.
33023 copies of my eBook 'Zero to Record Breaker' sold and counting.
5,000+ one-on-one video calls with artists and the people who work with them.
10,000+ hours spent backwards-engineering my own process and studying the world's best minds in marketing, business, and entrepreneurship.
Every call taught me something.
Every conversation sharpened the system.
And it all led me here - to a mission that I know sounds audacious, but that I believe with every fibre of my being:
To build the biggest and fairest music company in the world.
Now I'm Bringing All of this Experience and Knowledge to YOU in the NEW and Updated Second Edition of 'Zero to Record Breaker'
This second edition of 'Zero to Record Breaker' is for you, if:
You're an artist - whether you're just starting out or already established - who wants to understand the exact principles behind the fastest independent artist launch in UK history.
You work in the music industry and you already know the current system is broken - you just haven't seen a proven alternative until now.
You're an entrepreneur who understands that the best education comes from studying people who've done things nobody thought was possible.
You love a David vs Goliath story - and you want to see what happens when someone from outside the industry takes on the biggest players in the game and wins.
What you'll learn:
The exact blueprint I created to build an artist from zero to record-breaking - without a major label, without industry connections, and without a single traditional music marketing technique.
What happened when The Hunna left - the statistical decline to less than 10% of the numbers we achieved together, and what it proves about the system versus the traditional industry path.
The 'People Metrics' framework - the system I developed to identify and develop artists based on real human connection, not vanity metrics like follower counts and stream numbers.
How an outsider's perspective became my biggest advantage - and why the principles behind this story apply to any entrepreneur building anything, not just music.
Just $7.60 for Digital Processing
Plus, the book is just the start. You're also getting these 3 bonuses FREE...
FREE BONUS #1 - Zero To Record Breaker (The Missing Chapters)
The companion book that 33,000+ readers asked for.
This picks up where the main book leaves off - going deeper into the strategies behind the results, including:
Why traditional record deals are broken - and the new model replacing them in the digital era.
The real impact of streaming on artist revenue - and how to use it as a marketing tool, not a business model.
The practical steps artists at any stage can apply to build direct connections with their audience and maintain momentum.
Written from the same playbook I used with Coasts and The Hunna.
Yours free.
Just $7.60 for Digital Processing
FREE BONUS #2 - The Continuous Momentum Formula
The single biggest reason artists stall out? They stop moving.
This book gives you the exact formula I used to keep The Hunna's growth accelerating for two straight years without a single break in momentum - and how to apply it to your own career.
✅ The dual-lane strategy - how to run continuous product creation and marketing campaigns simultaneously so you never go dark.
✅ The song bank system - why the artists who win are always three releases ahead, and how to build that pipeline.
✅ The reinvestment loop - the discipline of putting revenue back into growth that turns small wins into compounding momentum.
Yours free.
Just $7.60 for Digital Processing
FREE BONUS #3 - Music Industry Terminology: A Guide
The music industry is designed to confuse you.
Publishing rights, mechanical royalties, sync deals, neighbouring rights, master ownership - the jargon alone is enough to make most artists give up before they even start.
This guide translates all of it into plain English:
Every key term explained - from DSPs and PROs to sync rights and master recordings, with clear definitions you'll actually understand.
Who does what - the real roles of booking agents, promoters, managers, publishers, and labels, and what they should (and shouldn't) be taking from you.
Your rights, in plain language - so you never sign anything without knowing exactly what you're giving away.
Yours free.
Just $7.60 for Digital Processing
Here's What To Do Next
The cost of this book is $7.60, and you get it instantly as a PDF download.
Why $7.60?
I used to mail out physical copies.
The printing, postage, and padded envelope cost exactly $7.60.
But about 6% were getting lost in the mail, and some took nearly three weeks to arrive.
I figured you'd rather have it in your hands in the next sixty seconds than wait for the post office.
As soon as you place your order, you'll get an email with your download link.
At a little over 100 pages, you can read it in an afternoon.
But don't let the size fool you.
There's no fluff, no filler, and no generic advice you could find in a YouTube video.
This is the real story - the actual system - behind the fastest independent artist launch in UK history, written by the person who built it.
Oh, and in case you're wondering...
Just $7.60 for Digital Processing
There Is No Catch!
I know there are websites that offer you something great upfront, then quietly stick you in a subscription that charges your card every month.
This isn't one of them.
No hidden charges. No continuity program. No tricks.
I'm giving you this book at cost because I'd rather earn your trust with value than squeeze a few extra dollars out of a first impression.
My hope is simple: you'll read it, you'll see that my approach is different, and this will be the beginning of a real relationship.
That's how I've built everything - The Hunna, this book, this entire company. Relationships first, revenue second.
But there is one thing to keep in mind:
Time Is Of The Essence
Here's why.
It costs me $33.04 in advertising to sell one copy of this book.
I'm selling it to you for $7.60.
That means I lose money on every single sale.
So why would I do that?
Because this is how I build relationships.
I'd rather put the best thing I've ever written into your hands at a loss and let it speak for itself than run ads promising you the world and delivering nothing.
If the book is as good as I say it is, some of you will want to go further - and I'll have earned the right to offer you that.
That's the bet I'm making.
But I can only keep making it while the numbers work. If they stop working, this offer comes down. No countdown timer, no fake scarcity - just maths.
And even with all of that...
The Boldest Guarantee In The World
I 100% guarantee you'll love this book - or I'll return your $7.60 and you keep the book and all 3 bonuses.
Email me or call the number on your receipt.
No questions asked.
You're risking $7.60 on a book that took me a decade to live and a year to write.
How's that for fair?
Just $7.60 for Digital Processing
Get Your Copy Now Before This Offer Comes Down
Thanks for taking the time to read this letter.
I look forward to hearing from you soon.
-The Baker
Solving The World's Problems Through Art | #thetimetodoisnow
P.S. In case you're one of those people (like me) who skips straight to the end, here's the deal:
I'm giving you the full story of how I took an unknown band from zero to 10,127 tickets in London, 338 million streams, and 85,000 tickets sold - in under two years, without a major label.
It's a little over 100 pages. You can read it in an afternoon.
All you pay is $7.60.
That's the exact cost of printing, stuffing a padded envelope, and mailing a physical copy. I just figured you'd rather have it in sixty seconds.
You also get three bonus resources free - including The Missing Chapters, The Continuous Momentum Formula, and a complete Music Industry Terminology Guide.
I'm giving those away because I want this to be the start of a long relationship, not a one-time transaction.
This offer is limited. It costs me $33.04 in advertising to sell each copy. If the numbers stop working, this page comes down.
There's no catch. No hidden subscription. No trial.
And if you don't love it, email me and I'll refund your $7.60. You keep everything.
FAQs
What are the different pricing options?
You've got three choices:
📖 Digital eBook - $7.60 The complete Second Edition of Zero to Record Breaker plus all three bonuses, delivered instantly as a PDF. This is everything you need to understand the system.
🎧 eBook + Audiobook - $19.80 Everything above, plus the full audiobook narration. I recorded this myself because I wanted you to hear the stories the way I'd tell them if we were sitting across from each other. A lot of readers told me they went through the book twice - once reading, once listening - and picked up things they missed the first time.
🔒 eBook + Audiobook + Lifetime Updates - $27.70 Everything above, plus every future update to the book, the bonuses, and the ArtistOS: Success Pathway Workshop Series bump offer - for life. No additional charges, ever. As my system evolves and I add new material, you automatically get it. This is the option for people who want to stay on the journey with me long-term rather than getting a single snapshot in time.
Is this just an eBook or is there more to it?
You're getting the complete Second Edition of Zero to Record Breaker (100+ pages), plus three bonus resources: The Missing Chapters, The Continuous Momentum Formula, and the Music Industry Terminology Guide. If you pick up the bump offer, you'll also get the ArtistOS: Success Pathway Workshop Series. All delivered digitally, all available within sixty seconds of your purchase.
What if I don't like it?
Email me and I'll refund you in full. You keep everything - the book, the bonuses, all of it. No questions asked. I've sold 33023 copies and I can count the refund requests on one hand, but the guarantee is there because I want you to feel zero risk.
Get Your Digital Copy of "Zero to Record Breaker" Today!
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